Marketing

We design a unique strategy for each and every client, taking into consideration the player's primary market, image, outside interests and available time. Arland Sports recognizes the importance of generating supplemental income even at the early levels of a professional baseball career and is proactive in seeking these opportunities for each client.

There are several steps involved in implementing successful marketing and licensing campaigns and Arland Sports will work diligently through those channels to ensure maximum value is attained.

Public Relations

Creating name recognition and public visibility for our clients is similar to building brand awareness. Arland Sports actively pursues public relations opportunities for our clients in order to build name recognition and visibility in their hometown and local marketplace. We believe that "brand-building" of player name and recognition leads to additional marketing opportunities, and as a result, additional revenue and philanthropic opportunities.

Licensing / Merchandising
The retail marketplace can be a powerful source of brand-building for our client's name recognition on a national, regional and local level. We work closely with advertising agencies and major corporations within specific relevant markets to determine the demand for the use of player likeness and image in merchandising efforts.

Endorsement Opportunities

We believe that a strategic and positive public relations plan breeds increased endorsement opportunities. The more powerful a player's name recognition is positioned within the marketplace, the greater the demand for him to be available for appearances within the social and business communities. We are always mindful of our client's image and values when pursuing "off-the-field" opportunities.

Financial Management

With nearly 20 years of experience in compensation and wealth strategy planning for professional athletes, we currently has over $100 million in money management. Arland Sports specializes in assisting our athletes with Estate Planning, Compensation / Benefit structuring and the Distribution and the Preservation and Transfer of client's wealth. Our team is an active member of several nationally recognized financial services organizations including the Financial Planning Association, National Association of Insurance advisors and the Society of Financial Services Professionals.

Tax Coordination and Planning

Arland Sports employs one of the few accountants in the country that has a significant amount of experience in multi-jurisdictional tax planning services for professional athletes. As a member of the International Group of Accounting Firms, we possess the knowledge and expertise capable of servicing our clients worldwide, playing an integral role in assisting our athletes in navigating safely through the maze of applicable tax laws and regulations. Our diligent approach delivers a comprehensive tax preparation and filing strategy to keep our athletes in compliance with the law and provide innovative tax and financial planning alternatives that help them keep more of what they earn.

Charitable Causes

Strongly committed to developing client and event-linked charities, we help our clients raise money for what matters to them. We support and encourage our players to embrace all aspects of giving. In addition to monetary donations, we are committed to helping our clients enhance their efforts in community service and business volunteerism